Portrait de Jean-Paul Goude

Jean-Paul Goude’s Alaia & Farida.

Affiche Coco parfum Chanel, 1991

Grace Jones, V magazine, Paris, 2009

A proper introduction to the work of Jean-Paul Goude usually starts off with a list of his many talents: illustrator, graphic designer, photographer and advertising film director. Over 40 years, he’s produced enough intelligent art to earn an exhibition at the Museum of Decorative Arts in Paris.  It’s his first show in Paris, and the perfect opportunity for viewers to gain an understanding of his unique world view

Conceived as a giant installation, Goudemalion features some of the multimedia artist’s most legendary works, like the photo of Azzedine Alaia and Farida Khelfa, as well as the memorable images of his muse, Grace Jones. Goude, who turned the doyenne of New York’s underground disco scene into an international superstar, considered himself Jones’ Pygmalion, hence the name of the show.

Goude revolutionized the advertising world in the eighties, reinventing the visual identities of brands such as Perrier, Kodak and Citroën through commercials which were broadcast around the world. One of his best advertising campaigns is undeniably Chanel’s Egoïste perfume in 1990, and he recently shot the film for Prada’s new scent, Candy, featuring the French actress Léa Seydoux.

Goudemalion opens today and runs through March 18, 2012.

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